The Brief

The name of the artist that i am producing a music video for is a band named THE MISSING LINK and the name of the track is SAY IT AIN'T SO. The style of music that the band produce has elements of rock and acoustic styles, they also have a dark feeling to there songs. I want to promote this dark style by replicating that feeling in the visuals of the music video. The main theme to the video will be a concept and will have a small section of performance in the video. The main audience for the music video will be teenagers, as the genre of music usually appeals to teenagers as the music is filled with emotion, which teenagers help relate to their life's as they experience a roller coaster of emotions while growing up. The institution that will distribute/show my production will be youtube, i have chosen youtube as it allows me to have audience feedback.